The Parents Zone

Keywords are a big deal when it comes to search.  Such a big deal, in fact, that theyve been the driving force behind 96% of the billions of dollars in revenue generated by the mighty Google over the past several years.  Granted, this money is made through their pay-per-click Adwords program, which is technically Search Engine Marketing (SEM) and not Search Engine Optimization (SEO).  But, the ability to own a keyword organically through SEO is just as valuable as doing it through paid search via SEM.  Plus, its far easier on the monthly budget!

Think about it search is predicated on patients describing what theyre looking for with a few words.  If you can rank highly in the search results for these words, youll get more of the traffic.  This is why its important to make sure your webpages are consistently using the right keywords.  If youre surgeon that specializes in cleft palate repair, make sure these keywords are used consistently throughout your site.  Its also beneficial to use these terms in the URLs for the pages in your site, which is widely regarded as carrying more weight with Google than using the term in the body of the webpage itself.  (i.e. www.myw

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