The Parents Zone

NEW YORK — People learned better when a key part of their brains got mild zaps of electricity, a finding that may someday help Alzheimer’s patients keep more of their memories.

In a small but tantalizing study, participants played a video game in which they learned the locations of stores in a virtual city. They recalled the locations better if they learned them while receiving a painless boost from tiny electrodes buried deep inside their brains.

In the future, that strategy might help curb memory loss for people in the early stages of Alzheimer’s disease, suggested Dr. Itzhak Fried, a neurosurgeon at the University of California, Los Angeles.

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Pop quiz: Name the do-it-all basketball superstar who got his start with an afterthought team in Ohio, struggled with mediocre teammates for years before pairing up with a talent his equal in a new town, to great success.

And oh yeah, he was born in 1938.

The answer, of course, is Oscar Robertson. The all-time great, who is the only player in NBA history to average a triple-double for an entire season, was LeBron James when LeBrons mom Gloria was still in Pampers.

Now 73, Robertson is long retired.

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Score one for Mylan, but theyll still have to score twice.

The generic drug maker announced today that the FDA has approved its sale of a copycat version of a medicine called Doryx for severe acne.

Doryx is sold in the U.S. by Irish specialty drug maker Warner-Chilcott, which has been trying to delay generic competition for the drug. Its sued Mylan for patent infringement in federal court; Mylan, which is waiting for a resolution before selling generic Doryx, says it expects a decision in March.

Among Warner Chilcotts other moves to delay competition: adding a second line, or score, across the top of Doryx tablets and arguing that generic rivals would also have to dual-score their proposed copies.

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Keywords are a big deal when it comes to search.  Such a big deal, in fact, that theyve been the driving force behind 96% of the billions of dollars in revenue generated by the mighty Google over the past several years.  Granted, this money is made through their pay-per-click Adwords program, which is technically Search Engine Marketing (SEM) and not Search Engine Optimization (SEO).  But, the ability to own a keyword organically through SEO is just as valuable as doing it through paid search via SEM.  Plus, its far easier on the monthly budget!

Think about it search is predicated on patients describing what theyre looking for with a few words.  If you can rank highly in the search results for these words, youll get more of the traffic.  This is why its important to make sure your webpages are consistently using the right keywords.  If youre surgeon that specializes in cleft palate repair, make sure these keywords are used consistently throughout your site.  Its also beneficial to use these terms in the URLs for the pages in your site, which is widely regarded as carrying more weight with Google than using the term in the body of the webpage itself.  (i.e. www.myw

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