The Score on Scoring: Mylan 1, Warner Chilcott 0
Written by Hayden Killian on February 4, 2012 – 2:37 pm
Score one for Mylan, but theyll still have to score twice.
The generic drug maker announced today that the FDA has approved its sale of a copycat version of a medicine called Doryx for severe acne.
Doryx is sold in the U.S. by Irish specialty drug maker Warner-Chilcott, which has been trying to delay generic competition for the drug. Its sued Mylan for patent infringement in federal court; Mylan, which is waiting for a resolution before selling generic Doryx, says it expects a decision in March.
Among Warner Chilcotts other moves to delay competition: adding a second line, or score, across the top of Doryx tablets and arguing that generic rivals would also have to dual-score their proposed copies.
Tags: Mylan, Mylan Warner
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What the Heck is SEO? Part 2: Keywords
Written by Joshua Kneeshaw on January 23, 2012 – 2:56 amKeywords are a big deal when it comes to search. Such a big deal, in fact, that theyve been the driving force behind 96% of the billions of dollars in revenue generated by the mighty Google over the past several years. Granted, this money is made through their pay-per-click Adwords program, which is technically Search Engine Marketing (SEM) and not Search Engine Optimization (SEO). But, the ability to own a keyword organically through SEO is just as valuable as doing it through paid search via SEM. Plus, its far easier on the monthly budget!
Think about it search is predicated on patients describing what theyre looking for with a few words. If you can rank highly in the search results for these words, youll get more of the traffic. This is why its important to make sure your webpages are consistently using the right keywords. If youre surgeon that specializes in cleft palate repair, make sure these keywords are used consistently throughout your site. Its also beneficial to use these terms in the URLs for the pages in your site, which is widely regarded as carrying more weight with Google than using the term in the body of the webpage itself. (i.e. www.myw
Tags: Keywords
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Opening Round: Bisping’s Blunder
Written by Blake McSharry on January 20, 2012 – 8:15 am
Fans of the Chappelle Show undoubtedly remember a recurring segment called, “When Keeping It Real Goes Wrong”. The name of the bit provides all the necessary information, featuring a scenario where an individual’s decision to stand up in the face of adversity would result in horrific consequences. While the program only airs in syndication now, if Chappelle’s team were ever to reunite and needed new material they can simply tune into UFC middleweight Michael Bisping this weekend for a real life example of “keeping it real” going wrong.
Bisping will face Chael Sonnen at UFC on FOX 2 on ten days’ notice as a fill-in for Sonnen’s original opponent, Mark Munoz, who went down with an injury last week. Sure, he’ll mak
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Advice, goals for diabetes
Written by Hayden Killian on January 19, 2012 – 9:02 pmWhat advice can you give to senior citizens with type 2 diabetes? — W.S.
People with either type 1 or type 2 diabetes have similar goals and are given fairly similar advice. Type 2 diabetes used to be called adult onset diabetes and often can be controlled with oral medicines and diet. Type 1 diabetes used to be called juvenile diabetes, and it requires insulin treatment. Those older designations are misleading. Many type 2 diabetics have to take insulin.
People with diabetes ought to have a meter that provides the blood sugar (plasma glucose) reading. It’s impossible to adjust medicine or diet without such information. T
Tags: Diabetes
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